Law Firm Growth Strategies
Revenue generation. Value Creation. Knowledge sharing.
Our Clients
Our sole focus is law firms. The clients we serve include small, medium, and large firms. We work directly with Marketing & Business Development Department Leadership, Managing Partners, Chief Operating Officers, Executive Directors, Partners, Associates.
How We Help
Our focus is revenue generation, value creation, and knowledge sharing. Each of our solutions is tailored to the unique characteristics of the client firm and takes into account factors such as strategic direction, economics, culture, and the use of technology.
Revenue Generation
We offer comprehensive services tailored to Firms, Teams, and Individuals to enhance their strategy and marketing and business development efforts to generate increased revenue.
Firms
We create solid Go-To-Market Strategies as the cornerstone for efficient and effective business development and marketing initiatives.
We offer interim Chief Marketing & Business Development services to firms in transition. We also collaborate with in-house teams as interim Business Development experts to assist with time-sensitive projects and one-off initiatives. This on-demand support alleviates burdens brought on by staffing changes or leaves of absence.
Teams
We help build best-in-class Industry Teams and their respective Go-To-Market Plans.
We enable Practice Groups to plug into the firm matrix to ensure a collaborative, cohesive approach to the market, maximizing cross-servicing opportunities and revenue.
We take client teams to the next level by building a Strategic Account Management (SAM) program that results in deeper relationships, delivering the highest value to clients, and capturing new revenue opportunities.
Individuals
Through interactive training and customized, one-on-one coaching, we help Partners and Associates improve their relationship development skills to ensure long-term business development success.
We work with Business Development and Marketing leadership to improve their departments, leverage technology, and augment their coaching and management skills.
We develop and execute the transition plans and expectations to realize lateral partner potential through full integration of their services and clients.
Value Creation & Knowledge Sharing
We specialize in interactive training, personalized coaching, and peer-based roundtables to enhance relationship development skills and optimize Marketing & Business Development leadership for long-term success.
Business Development
Through interactive training and customized, one-on-one coaching, we help partners and associates improve their relationship development skills to ensure long-term Business Development success.
We work with Marketing & Business Development leadership to optimize their Department, leverage technology tools, and improve their coaching and management skills.
Peer-based Roundtables
We offer high functioning, interactive, peer-based roundtables for key law firm roles designed to improve the collective knowledge of the respective members and the value they provide to their firms.
Key Programs
Elevate your firm’s performance, enhance business development capabilities, and empower your lawyers with essential business development skills.
Business Development Coaching & Training
Simplify Business Development for your lawyers with our popular MAKERain program.
Fractional Business Development Professionals
Discrete initiatives, leaves of absence, gaps in coverage.
Lateral Team Integration Solutions
A tailored program focusing on business development integration
Client Experience Improvement Program
Drive continuous client experience improvement, operational performance, and competitive edge.
AI Advisory for Law Firm Marketing & BD Teams
AI Strategy for Law Firm Legal Marketing & Business Development | Proven Results for Law Firms
Law Firm Project Management Services
Strategic Project & Operations Management for Legal Practices
Gladsights
Getting Commitment: Start Small, and Build
Small commitments in business development build trust, demonstrate value, and set the stage for larger…
The AI Revolution in Legal Marketing: What CMOs Need to Know Now
Learn strategic steps CMOs must take now to leverage AI, drive growth, and stay ahead…
Execution Fundamentals
Why is it so hard to get things done? Lack of robust dialogue and strategic…
Strategic Account Management in the AI Era: Transforming Key Client Relationships
Discover how AI elevates strategic account management to drive client loyalty and long-term growth.
AI-Powered Industry Teams: The Secret Weaponfor Law Firm Growth
How law firms can use AI-powered industry teams to unlock growth, cross-practice revenue, and competitive…
Mastering the Art of Networking: How to Work a Room with Confidence & Grace
Networking events present unique opportunities to forge valuable connections, share ideas, and advance both personal…
Our inspiration: The story of Grandma Anna
Inspired by Grandma Anna’s legacy of resilience, we guide clients through unfamiliar terrain to success.
12 Things a Mid-Level Associate Doesn’t Need for Business Development Success
Practical advice for mid-level associates on what to skip and what to focus on in…
AI-Driven Lateral Integration: Accelerating ROI on Talent Investments
Unlock the full ROI of lateral hires with AI-powered integration, retention, and growth strategies.
What Are You Measuring?
Are you measuring what matters or just what is easy to count? Measure impact, not…
Empathy Is Emerging as a Key Differentiator. Can Law Firms Teach It?
Technical excellence is expected in large law firms—it’s the baseline. What actually sets a firm…
Become a Rainmaker at Your Law Firm by Performing this One Simple Task Every Day
Transform your business development with a simple daily habit: review your prospect list for six…
Voice of the Client: From Listening to Action
We Talk About Capturing the Voice of the Client. We Talk Less About What Comes…
How Fractional Business Development Professionals Work Within Law Firms
Within a law firm, having the right business development resources at the right time can…
Reboot Your Business Development with Habit Science and the “Fresh Start Effect”
Kickstart your business development with the “fresh start effect” and small daily actions.
Build Your Network Like a Roman: Now…Before You Need It
Gather, prioritize, and divide key contacts to build a strong network, ensuring future business success.
Prompting Is the New Core Skill for Law Firm Marketing and Business Development Teams
AI access is widespread but capability, training, and role-based prompting now separate productive law firms…
RFP Go/No-Go: A Smarter Way for Law Firms to Decide
Responding to formal Requests for Proposals (RFPs)… Responding to formal Requests for Proposals (RFPs) is…
Dropping Breadcrumbs: How to Use Mini-Value Propositions at Networking Events
Boost networking success with “Breadcrumbs”: mini-value propositions to follow up meaningfully and reengage prospects.
Doing Client Feedback Right: Best Practices for Law Firm CMOs
In an increasingly competitive legal market, formal client feedback programs have become a core strategic…
The Persistent Worth of Superior Client Connections in Professional Services
In professional services, building enduring client relationships is crucial. These bonds drive sustained fee generation,…
Know Your Buyer: An Overview of the Six Decision Makers and Influencers for Lawyers
Winning legal work hinges on understanding who decides and influences, not just legal expertise.
Write In Your Name with Blank Space Analysis
Unlock valuable opportunities by leveraging cross-practice collaboration to strengthen client relationships and boost revenue.
Moving Beyond Cross-Selling: The Two Attorney Roles That Foster True Collaboration
In law firms, collaboration often stumbles over a lack of trust. What is needed to…
From Compliance to Competitive Advantage: Why Legal Marketing Is Ready to Lead in AI Strategy
New Gladstone research with InnovAItion Partners reveals how firms can move from AI policies to…
The Importance of Prioritizing Business Development Training and Mentoring for Young Lawyers
An early start to business development ensures talent retention, drives profitability, and positions young lawyers…
ABA Article: How Law Firms Build Business Development That Lasts
ABA Law Practice Today How Law Firms Build Business Development That Lasts In this published…