John Buchanan.

Key Service Areas

  •  Media Relations -plans, interview prep, training, and crises communication
  •  Thought Leadership Content Development and Delivery
  • Website and Social Media Strategy, Content, Structure and Policy Development
  • Branding

About

John Buchanan brings more than 20 years of public relations, communications and branding experience to help lawyers and law firms effectively “tell their story.” He combines thoughtful, strategic planning with practical “go-to-market” tactics to ensure that messages get effectively and efficiently delivered so that they resonate with both current and potential clients.

Areas of expertise includes:

Media Relations

  • Practice/Industry group media plans
  • Coach/prep lawyers for specific media interviews
  • Media training for lawyers
  • Crisis communications

Thought Leadership

  • Identify best vehicles and formats for delivering content (e.g., blogs, client alerts, podcasts, video, etc.)
  • Guidelines, stylesheets and tip sheets for content development

Digital

  • Website content and structure review
  • Social media strategy and policy development

 

Branding

  • Identify firm differentiators
  • Review external communications to ensure consistent brand voice and brand messaging
  • M.S., Public Relations/Public Affairs, Golden Gate University
  • B.A., English/Sociology, Southwestern University
  • Legal Marketing Association
  • Education Advisory Council, Current Member
  • PR & Communications Shared Interest Group Co-Chair · 2018 – 2020
  • Chief Marketing Officer, Hanson Bridgett
  • Senior Communications Manager, Sheppard Mullin
  • Global Director of Public Relations, Reed Smith
  • Director of Marketing & Public Relations, Perkins Coie
  • Chief Marketing Officer, Howard Rice
  • Director of Global Communications, O’Melveny & Myers
  • Director of Communications, Heller Ehrman