Jay Wager.

Jay Wager helps law firms of all sizes unlock new revenue through strategic business development and AI-enhanced marketing operations. He is recognized for collaborating seamlessly with firm leadership, attorneys, and business development teams to shape strategic plans, pursue client and prospect opportunities, implement BD initiatives, and structure high-performing teams.

Passionate about helping attorneys build trusted-advisor relationships, Jay tackles the business development imperatives that are often delayed or shelved due to day-to-day priorities. His work adds value in four key areas:

AI-Enhanced Business Development

• Applying artificial intelligence to amplify marketing impact and streamline BD processes.
• Examples include AI-powered market intelligence, predictive analytics for high-value opportunities, proposal and pitch optimization, and automated client relationship management.

Strategic Planning & Optimization

• Designing growth plans for practices, industries, and client teams.
• Facilitating cross-selling, client plan development, and white-space opportunity mapping.

Fractional Business Development Leadership

• Delivering seasoned, on-demand BD expertise through interim leadership, team transitions, and high-impact projects such as client interviews, lateral integration, rankings, and technology rollouts.

Coaching & Facilitation

• Equipping attorneys and professionals with practical tools, best practices, and growth habits.
• Building a stronger business development culture across firms.

With decades of senior BD experience in Am Law firms and professional services organizations, Jay now applies a technology-enabled approach to help law firms improve efficiency, strengthen client service, and accelerate results. As a leader of Gladstone’s AI Advisory practice, he brings hands-on knowledge of emerging AI applications in legal marketing and BD—translating them into practical, business-driven strategies that deliver measurable impact.