Jennifer Forester.

“You do not rise to the level of your goals, you fall to the level of your systems.”

– James Clear, Atomic Habits

Centered on business development coaching, Jennifer Forester works with lawyers to enhance mindsets, systems, and strategies that cultivate strategic relationships for sustainable growth. She is driven to demystify sales and inspire attorneys to devote optimal energy and emphasis on building their books and brands.

Jennifer brings a deep appreciation for the work/life demands of lawyering, ingrained through 20+ years of experience in sales and marketing roles with legal publishers, boutiques, and big law firms. She is well-equipped to coach both new and established attorneys in corporate and consumer practices. As an ICF-certified professional coach, Jennifer strikes a delicate balance of challenge and support to evoke awareness and facilitate growth in high achievers.

In tune with law firm leaders, talent developers, and business services teams, Jennifer designs group and individual coaching programs that facilitate accountability, encourage introspection, and result in self-actualized behavior change. Participants gain essential skills and level-appropriate strategies to:

• Discover their selling strengths and networking styles.
• Reframe “sales” from pitching to helping others succeed, professionally and personally.
• Define their goals to win the most attractive, challenging, and profitable work.
• Create personalized, doable, and scalable business development plans.
• Audit their network to activate genuine conversations with the right people.
• Eliminate low-return marketing and awareness activities.
• Focus proactive effort on ideal target markets.
• Prioritize pipeline management and measurement tools.
• Cultivate an authentic personal brand and the confidence to amplify its impact.
• Humanize interactions to build rapport, likeability, and trust.
• Trigger new opportunities from existing clients and referral sources.
• Reconnect to hidden value within dormant networks.
• Transition social relationships to business opportunities.
• Expand BD pursuits with peers and partners inside the firm.
• Formulate client continuity plans to ensure seamless transitions.
• Devise and deploy value propositions to secure meetings and uncover needs.
• Curate discovery questions for every stage of the sales cycle.
• Enhance effectiveness at conferences, meetings, and retreats.
• Use thought leadership to establish credibility and reinforce reputation.
• Stay top-of-mind with clients, targets, referral sources, and colleagues.
• Establish sustainable touchpoint routines that save time and drive long-term results.
• Embrace accountability tools during and after the coaching journey.

Jennifer is a LinkedIn enthusiast, mentor, and trainer. She promotes authentic and mindful use of the platform to reinforce relationships and reputation. She delivers personalized profile assessments and interactive group workshops to show lawyers how to how to blend online interactions with in-person networking for greater impact and efficiency.

As a former sales professional and experienced legal marketer, Jennifer brings real-world perspective and practical insights to participants of her coaching and training sessions. She supports Gladstone programming for all attorney levels – from team leaders and seasoned sellers to aspiring rainmakers and early-career associates – guiding them towards more strategic, enjoyable, and effective business development behaviors.

Between and beyond her legal marketing work, Jennifer volunteers for a charity thrift store, where she plans donation events and social media campaigns. All proceeds support WEAVE, an organization dedicated to serving survivors of domestic violence in Sacramento County. She lives in California’s Sierra Foothills with her two Boxer dogs and her husband, who is a family law attorney.