Bruce Alltop.

Key Service Areas

  • Business Development Coaching & Training
  • Go-To-Market Assessments
  • Go-To-Market Strategy
  • Industry Team Development
  • Marketing Organization Audits
  • Retreat/Meeting Facilitation
  • Strategic Account Management (SAM)

About

Prior to founding Gladstone, Bruce Alltop spent 25 years in house as a sales and marketing professional and 10 years as a law firm consultant. His experience includes nearly 10 years as an AmLaw 100 Chief Business Development Officer in Boston, MA and six years as Director of Sales at Ernst & Young in New York, NY.

Leveraging his many years of in-house experience, Bruce focuses on delivering practical business development, marketing, and leadership advice to Gladstone clients. The perspective that Bruce brings to the development and deployment of successful business development and key client management initiatives over the past 30+ years is virtually unmatched in the legal consulting industry. As clients continue to seek innovative ways to improve revenue generation and financial performance they rely on Bruce’s counsel.

  • A.B., Princeton University
  • Managerial Accounting, University of California at Irvine
  • “Law Firm Business Development: Industry Team Best Practice Tip #4,” LawVision (Aug. 30, 2020)
  • “Law Firm Business Development: Industry Team Best Practice Tip #3,” LawVision (July 23, 2020)
  • “Law Firm Business Development: Industry Team Best Practice Tip #2,” LawVision (June 9, 2020)
  • “Law Firm Business Development: Industry Team Best Practice Tip #1,” LawVision (May 5, 2020) “Law Firm Business Development: An Industry Team Go-To-Market Approach,” LawVision (April 15, 2020)
  • “CMO Best Practices: Some Tips To Make A Really Tough Job A Little Easier,” Marketing The Law Firm (December 2016)
  • “Business Development Program Best Practices: Business Intelligence,” Marketing The Law Firm (December 2015)
  • “Professional Development: Addressing The Issue of Trust in Business Development Training,” Marketing The Law Firm (July 2015)
  • “Sales Speak: Stop “Selling Stuff,” Marketing The Law Firm (December 2014)
  • “Pitch Meetings: To Present or Not to Present – That is the Question” Marketing The Law Firm Vol. 30, No. 2 (June 2014)
  • Sales & Marketing Roundtable Keynote Speaker “Business Development Best Practices”, Sao Paolo, Brazil (September 2019)
  • Firm Annual Partner Retreat Speaker, “Client-Centricity: The Time Is Now” (February 2019)
  • LMA Philadelphia 2ndAnnual Conference, “Why Firms Are Giving Up Client Teams In Favor Of Strategic Account Management,” (July 2016)
  • Webinar, “Mind the Gap – Conducting and Effective Marketing Audit to Build Your Team’s Success” (July 2015)
  • Firm Annual Partner Retreat Speaker, “Client-Centricity: The Time Is Now” (March 2015)
  • Firm Annual Partner Retreat Speaker, “Business Development: Individual Planning Best Practices” (February 2015)
  • Firm Annual Partner Retreat Speaker, “Strategic Client Development: Go-To-Market Best Practices” (September 2014)
  • Firm Annual Partner Retreat Speaker, “Vertical Go-to-Market Strategy” (April 2014)
  • Certified Sales Professional: Lanier Basic and Advanced Sales Training Certified
  • Xerox PSS III Sales Training Certification
  • Miller Heiman Large Account Management Process (LAMP) Program Certified
  • Franklin Covey Sales Performance Training Certified
  • A.R. Client Service Training Certified
  • Harvey Mackay Relationship Development Training Certified
  • The 21 Irrefutable Laws of Leadership (John C. Maxwell)