Amy Shepherd.

Amy Shepherd is an award-winning marketing executive and strategic advisor with over two decades of experience driving revenue growth and market positioning for AmLaw firms. Recently recognized among the Top 50 Marketers by OnConferences ICON Awards, Amy combines deep legal industry knowledge with cutting-edge AI expertise to transform how law firms approach client development and marketing operations.

As a consultant at Gladstone Growth Strategies, Amy helps law firms leverage artificial intelligence to enhance marketing effectiveness, streamline business development processes, and create sustainable growth strategies. Her approach integrates her extensive AI training with proven experience driving significant revenue increases and implementing technological innovations that achieve measurable ROI.

Amy’s forward-thinking leadership extends to thought leadership on AI applications in legal marketing. She regularly speaks at industry events on topics including AI, data-driven business development, and next-generation client service. Through her consulting practice, she continues to help firms navigate the intersection of marketing technology, business development strategy, and artificial intelligence to create sustainable competitive advantages in a rapidly evolving legal marketplace.

She is also the founder of AmyAI, a personal consulting venture that empowers everyday users—especially moms and small business owners—to use AI tools to simplify their lives and work smarter, not harder.