Industry team planning transforms how law firms engage with their markets. By embracing a strategic, industry-focused approach, attorneys can significantly enhance client value and achieve tangible results. This shift from individual-centric efforts to team-driven strategies emphasizes collaboration and strategic alignment. Gladstone offers sophisticated services tailored to develop and execute industry-specific plans, propelling industry teams toward substantial revenue growth.
A Vertical Market Approach
An industry team strategy uncovers opportunities for practice areas where the firm excels. The core premise is to deeply understand business and legal challenges within the industry’s context and offer effective solutions. This proactive approach is not happenstance and focuses on:
- Building awareness within the industry
- Developing relationships
- Understanding industry-specific business and legal needs
- Identifying opportunities
- Continuously learning about industry trends
- Making success replicable
Our Four-Step Process
- Goal Setting – Define success across key areas such as marketing, client growth and acquisition, recruitment, diversity, leadership, collaboration, and revenue generation.
- Planning – This stage involves defining the industry, segmenting subgroups, prioritizing practice areas, conducting blank-space analysis, and identifying key clients, prospects, referral sources, and other relationships.
- Execution – Combine people, processes, and technologies to promote awareness, engage existing and potential clients, uncover opportunities, and collaborate with team members. Sharing activities, communicating results, and celebrating wins are integral to success.
- Ongoing Development – Regularly revisit and refine strategies based on performance metrics and market feedback. Continuous learning and adaptation help industry teams maintain their competitive edge and deliver exceptional value to clients.
Gladstone’s pragmatic approach ensures that your industry teams are strategically aligned, objective-oriented, and poised for substantial growth.
