Our Go-To-Market (GTM) Assessment is a Marketing Audit and a Strategic Plan hybrid.
The purpose of the GTM Assessment is to verify that the firm has what it needs to execute the Strategic Plan. We use a “people, process, and technology” approach, assessing the firm’s resources and readiness to support “going to market” in an effective and efficient manner.
A GTM Assessment is similar to a marketing audit in some ways, but it is more forward-looking whereas a marketing audit shows where the firm is. We focus on developing a customized strategy toward:1) retaining and growing existing clients; 2) identifying and landing new clients; 3) attracting and retaining the best marketing, business development, and media relations talent; and 4) growing firm revenue.
Our Approach
- Meet with firm leadership to gain a perspective about existing marketing activities and related skills
- Interview key stakeholders of the firm (lawyers and business professionals) to get feedback about what is working as well as areas for improvement. The meetings are summarized (without attribution), highlighting key findings. are highlighted.
- Benchmark findings against the firm’s peers, taking into account the firm’s size, geographic footprint, key areas of focus, and key metrics used for monitoring and reporting
- Deliver Go-To-Market Plan:
- Executive Summary
- GTM Assessment Findings & Recommendations Report
- Suggestions for Best-In-Class Performance & Management Tools
