Gladstone’s AI Advisory helps law firms harness artificial intelligence to transform their client acquisition and retention strategies. We guide firms through the strategic adoption of AI technologies that enhance market positioning, strengthen client relationships, identify new business opportunities, and create sustainable competitive advantage.
Our approach combines in-depth legal marketing expertise with practical AI knowledge, ensuring that technology investments directly support revenue growth and business development objectives. We focus on pragmatic solutions that address real marketing challenges rather than technology for its own sake.
Our Methodology
The Gladstone AI Advisory methodology follows a structured framework designed for the unique needs of law firm business development:
1. Marketing & Business Development Assessment
- Analysis of current marketing strategies, client acquisition methods, and business development workflows
- Identification of high-value AI applications to enhance client acquisition and retention
- Evaluation of marketing team readiness and technology infrastructure
- Documentation of competitive positioning and differentiation opportunities
2. Marketing AI Strategy Development
- Prioritization of marketing use cases based on revenue potential and implementation complexity
- Selection of AI-powered marketing and CRM tools aligned with firm objectives
- Development of a phased implementation roadmap with clear revenue impact metrics
- Resource planning and marketing ROI measurement framework
3. Implementation Support
- Guidance through pilot program design and execution for marketing initiatives
- Training for marketing and business development professionals
- Integration of AI tools with existing marketing technology stack
- Process redesign to maximize business development effectiveness
4. Performance Optimization
- Post-implementation assessment of marketing and business development results
- Refinement of client targeting models and engagement strategies
- Measurement against established business development KPIs
- Continuous improvement to enhance lead generation and conversion
Practice Areas
Our Legal Marketing & Business Development AI Practice specializes in:
Market Intelligence & Competitive Analysis: Harness AI to analyze market trends, competitor positioning, and client industry dynamics, enabling informed strategic decision-making and proactive business development initiatives.
Client Relationship Development Deploy AI-powered tools that identify cross-selling opportunities, anticipate client needs, and strengthen relationships through personalized engagement strategies.
Pitch & Proposal Optimization Transform your business development materials with AI-enhanced content creation, success probability analysis, and pricing optimization models.
Marketing Performance Enhancement Implement AI analytics to measure marketing ROI, optimize content strategies, and create data-driven campaigns that generate qualified leads and opportunities.
Digital Presence Transformation Leverage AI to enhance website personalization, content strategy, and digital marketing efforts that align with your firm’s growth objectives.
Who We Serve
- Marketing Directors and CMOs seeking to transform their firm’s business development approach
- Practice Group Leaders responsible for practice growth and client acquisition
- Managing Partners focused on strategic market positioning and firm revenue growth
- Business Development professionals looking to enhance client targeting and conversion
- Marketing Technology teams implementing CRM and marketing automation solutions
Practice Lead
Amy Shepherd combines extensive experience in legal operations with specialized expertise in artificial intelligence applications for professional services. As founder of Amy AI and a consultant with Gladstone Growth Strategies, Amy has guided numerous legal organizations through successful AI transformations, with particular emphasis on practical implementation and measurable outcomes.
Getting Started
Engagements typically begin with a Marketing and Business Development AI Opportunity Assessment, which provides a comprehensive evaluation of your current client acquisition strategies and identifies priority areas where AI can drive significant revenue growth. This assessment establishes the foundation for a tailored approach that aligns with your firm’s market positioning and growth objectives.
To arrange an initial consultation, contact: amy.shepherd@gladgrowth.com
