Jay Wager.

Key Service Areas

  • Strategic Plans & Optimization
  • Fractional Business Development Executive
  • Collaborative sales / Cross-selling
  • Business Development Coaching & Training
  • Lateral Partner/Team Integration
  • BD performance measurement

About

Jay Wager helps law firms of all sizes generate new revenues. He is known for effectively collaborating with leadership, attorneys, and business development professionals with their strategic plans, client and prospect opportunities, BD initiative implementation, and team structuring. He is passionate about working with attorneys to forge trusted advisor relationships that drive profitable growth.

Jay addresses the business development imperatives that are often delayed or shelved due to day-to-day priorities. He adds value in three areas:

Strategic Planning & Optimization

Identifying and following through on the most attainable business development goals based on firm strengths and relationships.

  • Growth plans for practice, sector, and industry groups
  • Strategic client (account) plans
  • Collaborative sales / Cross-selling
  • White space identification and analysis 

Coaching & Facilitation

Sharing and enabling best practices that develop relationships, create good habits, and foster a growth mindset.

  • Attorney coaching and counseling
  • BD performance measurement and accountability
  • BD leadership education

Advisor-In-Residence

Augmenting the business development team for specific initiatives, leaves of absence, and bridging gaps.

  • Key client interviews and feedback
  • Lateral Partner integration
  • BD budgeting and ROI
  • Pipeline activity management and reporting
  • Data mining for target marketing and growth potential
  • B.A., Political Science, University of Vermont
  • Master Coaching Certification, Legal Sales and Service Organization (LSSO), 2020
  • Conceptual Selling with Perspective Certification, Korn Ferry/Miller Heiman, 2021
  • President and Board Member, Legal Marketing Association (LMA), New England Chapter, 2006-2011